What is “Fiddle Factor”? And will it increase campaign effectiveness?
Fiddle Factor is powerful, so instead of thinking “I want to just make sure it doesn’t get thrown away or deleted”, why not create something that your target audience will actually play with and laugh about (while reinforcing your brand and message)?
How to successfully incorporate “Fiddle Factor” into your marketing:
1) Keep if familiar – something everyone in your business understands.
2) Simple Message – Tie it to just one message or product benefit
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4) More than a logo – always include a well written tag line or message that reinforces the item.
5) Always personalize – send to a real name with a personal note, never just a title.
Something to remember when designing a campaign with some fiddle is to typically avoid overdone products like mugs and pens (this is not to say they don’t have a time and a place). Most of all though, be creative and think of something unique that they will keep, fiddle with, and will easily remember where it came from!
Need Ideas? We are here to help!