In our blog post Great Giveaway Goals a few weeks ago, we mentioned the importance of choosing an objective for your giveaway.
We hinted a little at Holiday gifts, where often your objective is goodwill and brand reinforcement. What is so important about goodwill and brand reinforcement? They are what carry you through tough business times, low sales, and what help you avoid those times altogether. Brand reinforcement means that your client, when looking at making a purchase in your industry, will think of your name first. He or she will contact you before anyone else, and, when asked for a referral in your industry, will happily hand over your card. Goodwill is the 2nd way you set yourself apart from your competitor. Your client feels good when they do business with you, they walk away happy even if there is an unforeseen issue, and your gift is something they remember.
Years ago, when I worked as a Marketing Consultant for a local bank’s mortgage division, I often referred clients out to a mortgage broken when something one of my clients’ wanted was outside our lending parameters.
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Each time, regardless of if the broker was able to close the deal or not, I was sent a small gift certificate to an ice cream shop, and I was always thanked for the referral. It has been many years since I sat at that desk, and while I know more than ten mortgage lenders, I still refer people to this particular broker. He made himself memorable-he invited me to the grand opening of his new office when he opened his own brokerage business, and still sends me emails every few months to stay in touch. Big or small, a unique gift that says “Thank You”, and “I appreciate your business” will make an impact.
Take a minute to browse our new Holiday website, designed specifically to give you unique ideas for your Holiday gifts. We are rewarding early shoppers with 10% off of the gifts highlighted on our Holiday site. If you don’t see what you’re looking for, or just aren’t sure where to begin, contact us! With over 20 years of combined industry experience, Fazzari provides you the most innovative branded merchandise, helping your brand stand out.